Recently I was talking to a ten year old child. We started with a game in which he was amused by the 'inertia of object'. But when I failed to repeat it (due to some technical reason) he laughed at me. Well, as he got bored we changed the topic. He became talkative; movies- that was the topic-. He was enthusiastic about several Malayalam,Tamil movies. He asked me if I have watched so and so movies... for most of them the answer was 'no'.
Then after a little pause he exclaimed -as if he forgot something that must have mentioned earlier- "Have you seen 'Premam' ?" -a Malayalam movie released in 2015-
I asked 'what's about it?'
'It's a fantastic one. You should see it if you haven't. I saw it 5 times.'
'Oh! really? I'll watch it. What is the story?'
'....mmm...mmm... First he will fall in love with Malar'
Then he jumped to some other topics -video games-.
Those who have seen the movie, you know what the story really is...
will a 10 years old child be able to understand the 'emotions' of the hero? The child doesn't even recall 'Mary'. Without understanding/feeling the mentioned facts/emotions how did he enjoy the film?
He said the movie was fantastic. What made him say so? what made him to watch the movie 5 times without understanding the story? (In fact children are excellent observers that they do explain the story-including pin point details- of a cartoon that they see!).
Have you heard of a term 'Undercover Marketing' ?
It's a strategy used to advertise products. In which the consumers do not realize that they are being marketed to. The campaign employ actors to interact with the public, who uses tricks that will convey the consumers how impressive and useful the product is.
For example Sony T68i.
In which around 60 actors were sent to major cities as tourists. They asked strangers (the learners) to help them take a photo. They handed them camera-phone (Sony Ericsson) and talked enthusiastically about it's features and taught those strangers how to use it. And it was one of the best selling phone of the year!
We must have been come across such situations... A labeling 'best seller' is more than enough to make the item a demanded one. [1] [2]
Several factors play role in it. The risk taking nature, following the mob, learning behavior etc.
But a wide exposure could alter the situation.
Assume what would've happen if the 'learners' were exposed not only to Sony T68i but to some other brands too, in the same manner. They get more options now... Probabilistically, Sony will not get as much consumer as in the experimented case.
A few lines on learning behavior;
It's an experiment by Cook and Mineka- 'whether the fear could be socially learned'.
They had lab-reared monkeys that weren't afraid of snakes . Then they were exposed to the response of wild-reared monkeys to snakes. After this exposure, they exhibited fear response. "The lab-reared monkey socially learned to be afraid of snakes"!!! [3]
Let us go back to the 10 years old child. A thought experiment, what would've been the response of the child to the same movie, if he wasn't exposed to the media/youth who celebrated the movie? What could've been the measures that he will use to evaluate the movie? Will he be saying the same dialogue 'It's a fantastic movie!'? What the word 'fantastic' would mean to the child?
Ref:
1. http://www.wsj.com/articles/SB1028069195715597440
2. https://www.youtube.com/watch?v=dGMUs97VZV4
3. https://animalcogblog.wordpress.com/2014/01/29/the-monkey-and-the-snake/
Then after a little pause he exclaimed -as if he forgot something that must have mentioned earlier- "Have you seen 'Premam' ?" -a Malayalam movie released in 2015-
I asked 'what's about it?'
'It's a fantastic one. You should see it if you haven't. I saw it 5 times.'
'Oh! really? I'll watch it. What is the story?'
'....mmm...mmm... First he will fall in love with Malar'
Then he jumped to some other topics -video games-.
Those who have seen the movie, you know what the story really is...
will a 10 years old child be able to understand the 'emotions' of the hero? The child doesn't even recall 'Mary'. Without understanding/feeling the mentioned facts/emotions how did he enjoy the film?
He said the movie was fantastic. What made him say so? what made him to watch the movie 5 times without understanding the story? (In fact children are excellent observers that they do explain the story-including pin point details- of a cartoon that they see!).
Have you heard of a term 'Undercover Marketing' ?
It's a strategy used to advertise products. In which the consumers do not realize that they are being marketed to. The campaign employ actors to interact with the public, who uses tricks that will convey the consumers how impressive and useful the product is.
For example Sony T68i.
In which around 60 actors were sent to major cities as tourists. They asked strangers (the learners) to help them take a photo. They handed them camera-phone (Sony Ericsson) and talked enthusiastically about it's features and taught those strangers how to use it. And it was one of the best selling phone of the year!
We must have been come across such situations... A labeling 'best seller' is more than enough to make the item a demanded one. [1] [2]
Several factors play role in it. The risk taking nature, following the mob, learning behavior etc.
But a wide exposure could alter the situation.
Assume what would've happen if the 'learners' were exposed not only to Sony T68i but to some other brands too, in the same manner. They get more options now... Probabilistically, Sony will not get as much consumer as in the experimented case.
A few lines on learning behavior;
It's an experiment by Cook and Mineka- 'whether the fear could be socially learned'.
They had lab-reared monkeys that weren't afraid of snakes . Then they were exposed to the response of wild-reared monkeys to snakes. After this exposure, they exhibited fear response. "The lab-reared monkey socially learned to be afraid of snakes"!!! [3]
Let us go back to the 10 years old child. A thought experiment, what would've been the response of the child to the same movie, if he wasn't exposed to the media/youth who celebrated the movie? What could've been the measures that he will use to evaluate the movie? Will he be saying the same dialogue 'It's a fantastic movie!'? What the word 'fantastic' would mean to the child?
Ref:
1. http://www.wsj.com/articles/SB1028069195715597440
2. https://www.youtube.com/watch?v=dGMUs97VZV4
3. https://animalcogblog.wordpress.com/2014/01/29/the-monkey-and-the-snake/
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